We love (seriously, love!) and support sites like Rockmumblemumble and PC*cough*er, but yikes: those ads are overwhelming.
Eudaimoneers sites only show a single, above the fold 120x90 pixel ad from one of our hand-picked advertisers. No video, no animation, no pop-ups, no full-page takeovers, just one single, small tasteful ad. We're dedicated to keeping things simple and egalitarian.
Eudaimoneers advertisers get their products and services in front of engaged gamers in an overwhelmingly ad-block-using demographic, gaming site owners earn revenue and lose the clutter, noise and page bulk with tasteful small ads that their readers will love, users get faster sites and ads they might actually be interested in, charities get 10% of our revenues (after we pay out to our publishers), and us? We get the satisfaction of doing some small good in the world. And some money to support our elderly moms. Because moms are important.
We don't track users of sites on our network. We don't track anything, in fact, other than impression and click totals to provide to our advertisers and calculate publisher payouts. That means that sites that are part of our network -- who don't run any ads other than our single small image ad -- don't track you either. We think that an important part of rebuilding some level of trust starts with decoupling ad display from the kind of invasive, pervasive tracking that is standard operating procedure for the business-as-usual BigData-addicted advertising networks that are choking out the web.
We're an ad network that actually wants to show you fewer ads. 'Struth.
Gamers: Break the vicious cycle of adblocking and ad obnoxiousness escalation, and help charity at the same time.
Advertisers: No muss, no fuss. Monthly campaigns, shown across our entire network equally.
Gamers: Whitelist Eudaimoneers gaming sites and support their publishers, without getting blasted by ad overload.
Advertisers: We put your ads in front of high-influence gamers, and your ad is the only one they see on a page.
Publishers: Don't plaster your site with random, crappy ads. Just one small, relevant Eudaimoneers ad, and you're done.
Advertisers: Only one decision to make -- is Eudaimoneering for you?
Advertisers: We connect your gamer-focused products with the audiences that will appreciate them -- and not resent anyone for it.
Gamers: Eudaimoneers advertisers are chosen by gamers for gamers. No more pointless crap.
Gamers and publishers: Just loading ads from Eudaimoneers sites means you're helping worthy charities.
Publishers: Build user trust and happiness by showing them a single gaming ad they'll enjoy seeing.
Publishers: Support yourself with a steady income from a trusted network of quality sites and advertisers.
It's about banding together to do a little good. And OK, maybe make a few benjamins.
You have a product or service you think gamers would love. But more than 50% of gamers run adblockers, even on their favorite sites. The ones that don't are tired of sites plastered with thickets of big, ugly ads that don't interest them. We're past the saturation point. Running ad campaigns on gaming sites has become a war of attrition, where nobody wins, and your ad dollars are being wasted.
Eudaimoneers is about ending the advertising arms race -- more is not necessarily better. Building trust between publishers, their audiences, and the advertisers that want to reach them is our goal. We want to show gamers advertisements they actually want to use -- your ads! Do you want to reach your target audience directly without making them hate you?Sounds Good. Tell Me More
No user tracking, no animations, no flash, no video, no retargeting or beacons or shenanigans of any description.
Your site is a labor of love, but it sure would be nice to make some money from it. But what can you do? The vast majority of your visitors either run adblockers or white-list your site -- grudgingly -- because they want to help out. Algorithmic ad servers barf out ugly 'contextual' ads that don't target your audience. Your readers that actually do allow ads start to resent your site as it gets jankier and slower. Everybody loses.
What if you could tell your users that whitelisting your site would be safe to do? That they'd only see a single, tasteful ad that is from a company selling products or services that have been vetted to be right up their alley, without any of that tracking and privacy-invasion that is the norm these days? That not only would it help support your site, but that 10% of the ad revenue would be going to charity?Hell, Yes. How Do I Get On Board?
|By Gamers For Gamers||Nope!||Nope!|
|For Gaming Sites||Nope!||Nope!|
|For Gaming Advertisers||Nope!||Nope!|
|Relevant Ads||Occasionally, sort of|
|No User Tracking||Nope!|
|Ad Display||Run of network||Run of network||Contextual|
|Single Size Ad Unit||Nope!|
|Limited Network Size||Nope!|
|Slightly Terrifying Megacorp||Nope!||Nope!|
Gamers are good people. We love reading about our favorite games almost as much as we love playing them. But if you're anything like us, you are sick of ads plastered all over the place, usually for stuff we couldn't care less about. We're sick of being tracked and profiled and treated like data sources, not people. Full page ads, animated ads. Slow page loads. No thanks, I don't need a Friend Finder. Most of us run adblockers, but most websites make money -- if they make any -- from ads, and we can feel a bit guilty not helping our favorite site owners out. But when adblockers break site layout or functionality and we're forced to whitelist, we resent the site owners for making us suffer. Nobody wins.
Eudaimoneers Network sites run a single, tasteful ad. One per page. We only allow ads for products we have tried, and as gamers ourselves, that we think other gamers would like. When you visit a site in the Eudaimoneers Network, you can be confident that you won't be assaulted by advertising, that the single ad you'll see on each page is something you might be interested in, that the site owner will be making some money to keep that site you love up and running, and that 10% of our revenue is going to charities selected by the network's publishers each month. Everybody wins.Splendid, My Friend. How Can I Help?
"Socrates: And is life worth living for us with that part of us corrupted that unjust action harms and just action benefits? Or do we think that part of us, whatever it is, that is concerned with justice and injustice, is inferior to the body? Crito: Not at all. Socrates: It is more valuable? Crito: Much more." - Plato's The Crito
Based in beautiful Kelowna
British Columbia, Canada
We add gaming sites to the network by invitation only, but we're always open to worthy suggestions. We consider lots of factors when asking sites to join including quality, reach, traffic, design, appropriateness to the general target of the network (games and gaming!), and how much fresh new stuff goes up on your site on a regular basis.
We accept advertisers based on how well their product or service would be liked by a gaming enthusiast audience, and if we've tried and enjoyed it ourselves.
Got questions or ideas? Ping us on Twitter or send an email to email@example.com.